Snack Packs
Increasing Google Visibility and Helping Grow Website Orders by More Than 230%
Snack Packs provides healthy snack boxes to customers and businesses across the UK, with a range that includes one-off and subscription boxes, vegan and gluten-free options, office snack boxes and corporate snack solutions.
We’ve worked with Snack Packs on an ongoing SEO and content strategy designed to increase their visibility in Google, attract more relevant visitors and help potential customers discover their products when searching online.
Since 2021, the website has seen significant improvements in both Google rankings and overall organic visibility. Most importantly, this growth has happened alongside an increase in website orders of approximately 230%.
The Challenge
Snack Packs operates in a competitive ecommerce market, competing with established retailers, subscription box companies and other specialist snack businesses for visibility in Google.
When we began monitoring some of the website’s most important searches, there was significant room for improvement.
In 2021, Snack Packs was outside Google’s top 50 results for “snack packs”, while in March 2022 the website ranked #10 for “gluten free snack packs”.
Our aim was to improve these important rankings while building the website’s overall organic visibility across a much wider range of searches relevant to the products and services Snack Packs provides.
Our SEO Strategy
Our work with Snack Packs has involved an ongoing approach to SEO and content rather than focusing on individual keywords or short-term ranking improvements.
This has included identifying valuable search opportunities, improving key product and category pages, creating targeted SEO content and continually reviewing the website’s performance in organic search.
As the business has developed, we’ve also expanded the SEO strategy into important commercial areas including healthy snack boxes, vegan and gluten-free snacks, office snack boxes, subscriptions and corporate snack delivery.
This has allowed us to build visibility across different areas of the business while continuing to strengthen rankings for its core searches.
From Outside Google's Top 50 to Position #1
One of the clearest examples of this growth is the keyword “snack packs”.
When tracking began in 2021, the website wasn’t appearing within Google’s first 50 results for the search.
By August 2026, Snack Packs had reached:
#1 on Google for “snack packs”
The website has maintained the #1 position across multiple ranking checks, demonstrating a significant and sustained improvement in visibility for one of the most relevant searches to the business.
Snack Packs progressed from outside Google’s top 50 results in 2021 to position #1 on Google UK in 2026.
Reaching #1 for "Gluten Free Snack Packs"
We’ve also achieved significant improvements for more specific product searches.
In March 2022, Snack Packs ranked:
#10 for “gluten free snack packs”
By August 2026, the website’s dedicated gluten-free category had reached:
#1 on Google UK for “gluten free snack packs”
Moving from the bottom of Google’s first page to the number-one organic position gives Snack Packs significantly greater visibility when potential customers are actively searching for one of its core product ranges.
“Gluten free snack packs” improving from position #10 in March 2022 to position #1 on Google UK in August 2026.
Strong Rankings Across a Wider Range of Searches
The SEO improvements extend well beyond these two keywords.
Snack Packs now holds strong Google UK positions across a range of commercially relevant searches, including:
#1 – Benefits of Corporate Snack Packs
#1 – Gluten Free Snack Packs
#1 – One Off Healthy Snack Boxes
#1 – School Snack Box Delivery
#1 – Vegan & Gluten Free Office Snacks
#2 – Healthy Office Snack Subscription
#2 – Snack Packs Subscription
#2 – Vegan Snack Packs
#3 – Vegan Office Snacks
#4 – Healthy Snack Box Delivery
#4 – Healthy Snack Subscription Boxes
#5 – Gluten Free Office Snacks
This demonstrates how the SEO strategy has expanded the website’s visibility across consumer, subscription and business-focused searches rather than relying on the performance of a single keyword.
Growing Organic Search Visibility
The improvements in individual keyword rankings are also reflected in Snack Packs’ wider performance in Google Search.
Over the period shown in Google Search Console, the website generated:
3,290 Organic Clicks
332,000 Google Search Impressions
The Search Console data also shows the wider development of the website’s organic visibility, with both impressions and clicks generally increasing as the website’s search presence has grown.
This is particularly important because a successful SEO strategy shouldn’t depend on one or two keywords.
By increasing visibility across a wider range of relevant searches, Snack Packs has more opportunities to reach potential customers looking for the different products it provides.
Google Search Console showing 3.29K organic clicks and 332K search impressions over a 16 month period, starting April 2025.
230%+ Increase in Monthly Website Orders
Alongside the improvements in Google rankings and organic search visibility, the increase in website orders provides a much clearer picture of how the business’s online performance has developed.
For us, this is what successful SEO should ultimately be about – not simply achieving higher rankings, but helping more potential customers discover a business and turning increased visibility into genuine sales and opportunities.
An SEO Strategy That Has Grown With the Business
Snack Packs has continued to develop its product range and expand into areas such as corporate snack boxes and healthy office snacks.
Our SEO strategy has developed alongside the business.
We continue to identify new search opportunities, create and optimise content, improve important commercial pages and monitor how potential customers are finding the website.
This means the strategy isn’t simply focused on maintaining the rankings already achieved. We’re continuing to expand the range of relevant searches through which potential customers can discover Snack Packs and its products.
The Results
230%+ Increase
In monthly website orders since 2023
Outside Top 50 → #1
For “snack packs”
From outside Google’s top 50 results in 2021 to position #1 on Google UK.
#10 → #1
For “gluten free snack packs”
From position #10 in March 2022 to position #1 on Google UK.
5 Position #1 Rankings
Across the current tracked keywords shown.
9 Top 3 Rankings
Across the current tracked keywords shown.
332,000 Search Impressions
Across the Google Search Console period shown.
3,290 Organic Clicks
From Google Search across the period shown.
“Kurt & Mat developed our Snack-Packs website and are now carrying out the digital marketing for us. Great communication and we would highly recommend them”
Tam – Owner
Visit Snack packs website here