Search Engine Optimisation
These days search engines like Google dominate the web, being a huge influence on how many visits your website gets, down to where it ranks in search engines. SEO (Search engine optimisation) is about improving your rankings organically, so not paying to be an ad at the top of Google search, but to rank on the first page naturally. KT Digital Marketing looks at what needs improving on your site to rocket you up the rankings and get your business noticed.
SEO looks at many factors such as:
Keywords, Content, Meta data, Titles/Headings, Alternative text, Site performance and Back linking.
Getting these factors right will permanently help your website rank higher.
At the end of each month we will send you a report in which we look at what is doing well and what needs to be improved. This way you are always up to date with what is happening within you businesses SEO strategy.
An example of our client on page one of Google twice!
On - Site Optimisation
Here we look at the stuff on your site that can help your rankings. It is still hugely important to have the right keywords, which comes form keyword research, and put them in the right places.
We look at meta data, headings, image alternate text, mobile friendliness, your content, site user ability and more. All of these come into play when search engines determine your rankings so is something not to be overlooked.
Search engines such as Google want to do their job properly, which is providing the best and relevant content to the users search. It is therefore as simple as providing this quality information for your subject area. There really is no other way around it despite what some others may say using quick and potentially damaging methods to boost your site. We can help you get this right on your website.
Off - Site Optimisation
This is all the things that are not on your website but can affect your websites rankings. This includes the back links to your site, directory listings, reviews, social media and more.
Things like back links are used by Google as votes of confidence. If a popular website is linking to yours it tells Google you are relevant and reputable. Social media signals also tell them that you are current and still around so keep ranking your site highly.
Once again we will work hard in getting this right for your business using the right methods avoiding those that could have a negative on your websites rankings.
If you want to know more about the different methods that are good or bad, please do get in touch and we would be happy to go through this with you.
Local SEO is a huge advancement for SEO in recent years. It means small businesses can be seen in certain areas over the big businesses that may not be around that area. This is more useful for the customer and allows the smaller business to compete with the much larger.
We pride ourselves on helping these smaller businesses thrive online through being found for their products or services in that area. We do this by using SEO methods that can focus on ranking for a specific areas.
Report & Analyse
At the end of each month we will provide you with a report showing you how your keywords or phrases are ranking. What we have been doing and what the results mean. It is important to see what is doing well, but as important to see what is not, allowing us to make adjustments and improve these keywords.
SEO does not have to be unknown or scary for businesses. We aim to be as transparent as can be and are always happy to explain the reasons behind the things we do and what this means.
BOOST UP THE RANKINGS