The internet is a powerful tool for advertising your business. With so many people relying on search engines to find what they need, it’s important to have a strong SEO strategy in place. In this article, we’ll talk about the benefits of investing in local SEO and how it can help you grow your business.
What is Local SEO?
Local SEO is a way to take advantage of the immense popularity of search engines like Google and Bing by making sure your site appears at the top of search engine results pages. When potential customers are looking for products or services in your area, they’ll often start with a search engine. By optimizing your website and making sure it ranks well in these searches, you can increase the number of customers who contact you about your business.
Local SEO differs from national SEO as it focuses on businesses that service specific local areas and helps your business be part of the 3 local pack listings you see at the top on Google when searching for local services or products. It still uses many of the same principles as standard SEO but is tailored to enhance your results in local searches.
There are many benefits to investing in local SEO for small businesses. When you focus on local SEO, you increase your visibility to people who live in your area and might need what you offer. You may also be able to reduce costs as it’s generally cheaper than other types of advertising such as pay-per-click (PPC) ads.
Why You Should Prioritize Local SEO
With so many other channels to market your business, local SEO is often overlooked. However, it’s a critical component of a successful online marketing strategy.
Here are just a few reasons why you should prioritize local SEO for your business:
- You have a better chance of getting found in search engines. Local SEO includes search engine optimization (SEO) practices that help get your site to show up on the first page of the search results when users enter keywords relevant to your business. This way, you have a better chance of getting found when people are searching for what you offer locally.
- You will get more leads from search engines. People who are searching for businesses in their area end up checking out the top three listings at the time they’re searching. If you want to be one of those three listings, then local SEO is an important investment for growing your business.
- As a smaller business, local SEO allows you to compete with bigger businesses as you can target local areas for your services rather than trying to take on larger organisations that may cover larger areas.
What businesses need local SEO?
Any business that provides a service or product in a specific area such as:
- Plumbers/electricians/gardeners etc
Shops in a local area such as:
Or any other business that wants to target a specific town or city.
Local search engine optimization is the process of improving the rank of your website listing in the search engine results pages for local searches. To improve these, many factors are considered such as your on-site SEO with your keyword placement, reviews, backlinks and proximity to the area to name a few. Small businesses can benefit greatly from local SEO as searches for local services through Google is extremely popular nowadays for potential customers to find a local business. If you need help with your local SEO or just have a question, please get in touch by clicking the contact button below.