Email marketing is a great way to target new customers and re-activate past customers, from promoting a new product or service to a simple 'thank you' giving great customer service. We can design and execute your email campaigns specifically to achieve your goals.
Email marketing is particularly important for businesses that rely heavily on trade through their website. Email marketing can be used to drive more traffic to your site and therefore increase lead generation.
If you send regular email newsletters or one off offers, the content of your marketing emails must be relevant and useful to the recipient. If you send messages that do not interest your recipient they may start deleting your emails or even unsubscribe. We can help you get this right.
Send emails to attract and attain customers
Getting the design right on your emails is crucial if you want it to work, and it is not just about making it look good either, even though this is still important. People are bombarded with emails these days so it is hard to stand out from the rest. You must start with a catchy subject line to get them to just click on your email.
Then comes the design. It needs to look good to keep them interested but also have the right things in the right place. You need to have your value proposition towards the top with a clear call to action. People are not going to waste their time reading through babble to get to the good stuff. You only have their attention for a limited time so you need to make it count.
Now you have got someone to open your email you need to be saying the right stuff. Your content needs to be matching your businesses tone of voice and be straight to the point. Like we mentioned before, people do not have the time for stuff that does not interest them. So interest them with the right message and stunning visuals that we can provide.
It does not stop when you have sent your email. You need to track how your email has done. We can tell you how many opens it has had as well as what people have clicked on. This information allows you to refine your email campaigns on what is working and what needs improving allowing your emails to be more effective in the future.
SEND THE RIGHT EMAILS