1.Get your website right
Your business’ website is one of the most important assets a business has, for some it is their online shop, others as a way of telling people who you are.
The businesses that excel online are the ones that take their website serious. Getting it right is so important. If you spend money on other digital marketing services used to drive traffic to your website, but your website is not doing the right things, then that money is a waste.
First off it's not all about looks! Now coming from a marketing agency that prides itself on its beautiful designs that seems quite strange, but looking great is only part of what a website should be. The website needs to have a purpose, what are you trying to achieve with your website? With this in mind, you should be thinking of your content on the website rather than what you want it to look like. Once you have an idea of the content, the design will come from this, not the other way around.
Now you know what you want your website to achieve and what is going into it, you need to have the users in mind, making the site user friendly and easy to navigate, allowing the user to find what they are looking for, with CTA’s (call to actions) in place allowing you to convert these users into customers.
Choosing the company to work with is now the big question. First off they need to have the previous paragraphs in their head, otherwise, you could be at risk of getting a website that will not achieve your goals. Now prices vary quite a lot in the web design industry, but from what I have seen it is often a case of you get what you pay for. Choose wisely as a cheap job at the start could cost you in the long run with you having to get a new website further down the line.
Search engines have taken over the Internet, there is no doubt about that, so with this in mind, getting your website to rank on the first page is extremely important for driving traffic to your site. Not many people will go past the first page when looking for something online. SEO is a way of making sure you have an edge over competitors by ranking high in Google for example.
SEO can be a costly expense for many SME’s starting out, but there are somethings you can do yourself to help your rankings improve. First of all, you have to create quality content that will feature on your website. Googles job is to provide the best and most suited content for the searcher, so give it to them.
Next, register your business on Google my business. This is a simple way of getting a boost on Google.
Finally, be realistic and be patient. Don’t target a keyword or phrase that will be extremely competitive filled with top brands. Pick something a little more niche when starting off and build from this. SEO also takes time, you will not shoot to page one overnight.
3. Social Media
Another thing that has taken over the Internet is social media. This is something that many businesses are taking advantage of, with millions of people using the different platforms, it is an opportunity for you to get your business in front of many people at a relatively low cost.
Make sure you are posting content that is useful to your followers. It is not all about selling. An 80/20 split with 20 being sales posts is about right. You want to build up interest in your brand by posting content that your followers are interested in. Give them articles with news on the industry or behind the scenes in the office to give your brand a personality.
With social media you need to be consistent and creative, If you are it can be a great platform for your business.
Here are 3 tips that SME’s should consider for their business to give them an edge online. There are many things that you can do yourself, or you can approach an agency with this expertise to take you to the next level.
I hope these tips can help you grow your business.